Hyderabad is one of the fastest growing cities in India majorly into IT and Pharma sectors. If you’re curious about the online shopping trends in Hyderabad, you’re in for a treat. The numbers are based on consumption behaviour of over 290k+ Hyderabadi’s across 450+ online stores.
Key Takeaways from the Hyderabad Buyers Insight Report 2024
- Rapid growth in online shoppers
Did you know Hyderabad is the second most active city in South India for online shopping? Yep, people here love to shop online, and the numbers are pretty impressive.
- Favorite Product Categories
Hyderabadis spend a lot on Arts & Entertainment and Home-related items. Interestingly, they don’t spend as much on Luggage & Bags. So, if you’re in the business of home decor or entertainment, this is your goldmine.
- Love for Luxury
Hyderabadis have a thing for luxury products. They spend more on high-end items compared to the national average. So, if you’re selling something fancy, Hyderabad is the place to be.
- Repeat Customers
Around 18% of online shoppers in Hyderabad are repeat buyers. This means they trust online shopping and are open to trying new things. It’s a great sign for businesses looking to build a loyal customer base.
Where Are They Shopping?
- Hotspots Around the City
Certain neighbourhoods are buzzing with activity. Just 10 out of 96 pincodes account for 34% of the city’s active buyers. Targeting these areas can give you a big bang for your buck.
- Popular Malls and Neighborhoods
Kondapur: Places like Aparna Serene Park and My Home Mangala are where the action is.
Gachibowli: Look out for My Home Vihanga and Mantri Celestia.
Kukatpally: Lodha Meridian and Indis One City are top spots.
Madhapur: Known for its tech vibe, with My Home Bhooja and My Home Abhra being popular.
Manikonda: My Home Avatar and Lanco Hills Apartments are where many shoppers are.
Who Are the Shoppers?
- Community Insights
In areas like Kondapur, just 2% of societies house 32% of the buyers. Similar trends are in Gachibowli, Kukatpally, Madhapur, and Manikonda. This means a few key communities have a lot of shoppers.
- Demographics Matter
Knowing the types of customers and their gender distribution in each area helps tailor marketing efforts. For example, if most shoppers in Madhapur are young professionals, your marketing should reflect that.
Marketing Tips for Success
Focus Locally: Zero in on the top societies in key neighborhoods. Personalized, local marketing can really pay off.
Highlight Luxury: Since Hyderabadis love luxury, emphasize the premium quality and exclusivity of your products.
Home and Entertainment: Invest more in marketing home decor and entertainment products, as these categories are popular.
Keep Them Coming Back: With a good repeat purchase rate, loyalty programs and personalized follow-ups can keep customers returning.
Use Detailed Data: Tailor your messages to the specific customer types and demographics in each area for better results.
Conclusion
The Hyderabad Buyers Insight Report 2024 is packed with valuable info that can help you understand the city’s shopping trends. By using these insights, marketers can craft better campaigns that connect with Hyderabad’s shoppers.
For more details and insights on other Indian cities, check out XpertAds.
